Video Archives
Phreesia, Inc.
Product Name
Phreesia
Market Segment
Enabling Technology
Funding
Series A: $3 million from HLM Ventures, Long River Ventures and Village Ventures.
Competitors
No direct competitors at this time. Secondary competitors use alternative, non-interactive, methods such as magazines in doctor’s waiting rooms and patient clipboard registration and check-in forms.
Product Description
Phreesia brings the doctor’s waiting room into the 21st century by automating patient check-in. Replacing the traditional patient clipboard with a swipe-card enabled wireless touch-screen, PhreesiaPad, significantly improves the patient experience. By dynamically generating questions, Phreesia ensures 100% legible comprehensive documentation, increases the quality of the patient-clinician dialogue and provides personalized educational content. Phreesia’s free solution was designed to preserve physician workflow, protect patient privacy and facilitate interoperability with leading healthcare applications.
Market Opportunity
Pharmaceutical direct-to-consumer advertising reached approximately $6 billion in 2006. Phreesia’s primary revenue source is derived from delivering contextual interactive information direct-to-patients (DTP) in the physician’s waiting room. DTP at point-of-care is one of the fastest growing healthcare marketing channels and most effective ways to enhance medication adherence and persistence.
Demo Says
This product is a triple win. Doctors capture more and accurate intake information to better treat their patients and file insurance claims. Patients get valuable health information at the greatest point ot impact. Pharma companies see greater compliance to prescription protocols, meaning increased sales. Phreesia is a clever combination of technology, information, and opportunity that serves a greater good.
Conference
2007 DEMOfall
Show Contact
Address
110 East 23rd St., Suite 400
New York,
NY
10010
646-502-8851
FAX: 646-607-1776
Company URL
Corporate Officers
Chaim Indig, President & CEO Evan Roberts, CTO
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